Social Video Marketing

Social Video = Social Media. What is social media and how does web video play a role in social media marketing?

Every marketing professional and business owner understands the importance of word of mouth for building a successful business. With the emergence of influential social media platforms like Facebook, Twitter, LinkedIn and Youtube in the last few years, businesses are realizing that social media is a powerful way to facilitate these word of mouth recommendations and increase social sharing.

In the online world, social engagement is essential for businesses to succeed. Traditional methods of advertising are not nearly as effective on the mobile devices and social networks where people are now spending so much of their time. Instead of ads, what works better is providing interesting content and information that engages and moves people enough emotionally to share it with their friends and colleagues.

It is far too easy to ignore or block ads in a web browser. But more importantly, he interactivity of digital mediums provide much better opportunities for savvy marketers to capture their customer's attention. And the best way to do this is with video, the most powerful digital medium to communicate a message, tell a story and influence people emotionally.