Social Blogs & Marketing
In the worlds of business and marketing, Blogs can be an extremely valuable tool for both direct and indirect promotion. However, it's not as simple as saying Blogs are a form of Online Advertising, because they can be part of a traditional online marketing plan (including banner ads, Video ads, and so on) or part of a Social Media Marketing strategy or content marketing strategy.
But what is the difference between Social Media Marketing and content marketing? The truth is they overlap a lot, so the concepts can become even more confusing and overwhelming. In order to understand how these two forms of Online Advertising compare and contrast, check out the explanations below.
Content marketing works both online and offline and includes any form of content created and shared for the purpose of directly or indirectly promoting a business. The popularity of content marketing has grown significantly thanks to the widespread accessibility of online social media tools that enable anyone to publish amazing, share worthy content.
For example, Blog posts, online videos, press releases, articles, ebooks and so on are all forms of content marketing that help to establish your expertise and add value to your target audience's lives. In fact, content published for the purpose of indirect marketing might not even be related to a business but does help people, which means it can indirectly build a brand simply because that content aids in building consumer trust. Furthermore, it might get shared and discussed! That's where the power of content marketing comes from - adding value through the publishing and sharing of meaningful, useful content.
The best content marketing plans incorporate a variety of online and offline tactics that lead directly to Social Media Marketing through sharing and conversations. Bottom-line, content marketing allows small businesses to establish credibility, trust and loyalty because it helps people or interests them.
Therefore, content marketing and Social Media Marketing should not operate in separate silos. To be truly successful in promoting your Blog, business, or brand via the social web, you need to integrate your content marketing and Social Media Marketing activities.
Social Media Marketing combines the goals of Internet Marketing with Social Networking sites such as facebook, MySpace, flickr, digg. It leverages aspects of viral marketing to build brand awareness for your company.
Social Media has exploded in the last few years and with our Vancouver Social Media Marketing experts we can help you interact with your current and future potential clients using a myriad of social media platforms available today.